White Paper Essay Example | Topics and Well Written Essays - 1250 words - 1

White Paper - Essay Example Next, David DeVore notes the importance of identifying fans and amplifying the digital brand. Some important objectives in this case include provision of relevant and useful content to engage fans, using email to share previous content with fans, and enlisting the help of brand fans. Rishi Shah identifies the shares five steps that digital marketers can use to grow their email lists successfully. These include offering gifts to website visitors in exchange for their email address, offering relevant gifts, creating their own unique gifts, hosting their files, and collecting leads. Jen Ribbie observes that content marketing does not have to be an expensive undertaking. She picks out commitment to content, using engaging, entertaining and/or educational content, recycling success stories in other formats, involving the audience, and focus on quality as key to creating content. Phil Daniels suggests that responsive design is essential to ensuring user-friendly experience on the mobile browser. To develop a responsive site, sufficient investment, strategic planning around the organization and content, enhancing technical support, and monitoring mobile trends on the site are necessary. Aaron Lee talks states that mobile phones have become a major communication tool, as shown in figure 1. about how social media can help brands gain a competitive edge by listening and responding to consumer expectations, creating trust, value, and community around their brand, and personalizing the consumer’s experience. The email list is important in deepening relationships with the consumer. The data collected from the digital marketing audience should be used to create value by turning it into smart data. The data can be used to improve the brand’s engagement, meaning, and relevance to the consumer in their online experience, email correspondence, and advertising. Trevor Yager

Relationship between theory and practice in human resource management Essay

Relationship between theory and practice in human resource management - Essay Example In order for employees to improve their output, they have to be motivated.Motivation in itself takes many forms.But motivation must be seen to be taking place practically than just by the word of mouth.The human resource practitioners must understand the fact that different human resource persons are motivated by different motivators. As others may be motivated by better pay, others would be motivated if the working environment is conducive. Therefore it is important to understand the nature of each employee for motivation to be practically enhanced. Their areas of interest need be identified and motivation geared towards improving that area.The human resource practitioners can on a continuous basis give out questionnaires asking the employees questions such as: - where the management made improvements within the organization's area they fell should be improved etc. These should then be acted upon by management. By doing this the employees feel that they are part and parcel of the or ganization and this finally motivates them. Management should go to the extent of rewarding good performer in monetary terms, in kind e.g. through promotions etc. This would make everyone in the organization to work harder and achieve higher results. Other areas where motivation can be better shown in practice include better health and safety - No one likes working in unhygienic and unsafe conditions. Management should protect the employees from hazardous conditions... Practically the training and development must be seen in motion. Employees should be asked through their seniors to identify their training needs after which resources are set aside for training. This should then be related to promotions in the work place because employees will see the essence of training. Off -the job exercise and motivations: - Motivation can be further enhanced practically by managers through annual leaves by employees as this allows them to relax their minds Theory and Practice of Management Performance Management and Appraisal Performance management is the close monitoring of employees' results overtime. Appraisal is the rating on the performance. 3 It is not enough to theoretically apply performance management and appraisal. Performance appraisal starts with targets which the management has set. These should neither be too low nor too high. The employees would be rated on what they have achieved as compared with the expected/ targeted results. Not only should the final results be measured but also the time span at which they have been achieved. Clock cards should be introduced in the organization to indicate at what time they reported and the time they left, since idle time affects the level of performance achieved. The performance of one individual can also be checked by another. This is the system referred to as internal checks. It is mostly applied in written work -pieces where on employee peruses through the other's work. It also gives an employee the opportunity to learn from others thus improving his own performance and output. Performance management should entail getting feedback from the clients/ customers or any other stakeholders of the organization. Suggestion boxes can be

War and Peace Among People and nations Research Paper

War and Peace Among People and nations - Research Paper Example War can be defined as organized conflict carried out by countries, states, organizations and even gangs. With war comes economic social and civil disruption and upset of power in society. War started out as small raids way before mankind’s civilization. Civilization according to the new world encyclopedia is where people live together as societies so as to form settled dwellings and cities. Before this, war was just for food and territory between a few. With civilization and the progress of mankind the reasons changed from physical to ideological as was seen in the world wars and more so in the cold war between capitalist and communist ideology. There many reasons why humans state and sovereign nations go to war. Natural Resources have been a key factor in most wars, land, minerals, money. The gulf war for example was triggered by Iraq’s invasion of Kuwait on 2nd August 1990. Some of the major reasons for the invasion as stated by the then President Saddam were that Kuw ait was in essence a province of Iraq. He was very bitter that Iraq remained landlocked and claimed that before the British colonialist drew up the boarders they were one with Kuwait. Another reason was that Kuwait was overproducing oil and exporting it at a lower price and it affected the market. This was generally not good for Iraq which had just come from the Iraq-Iran war. Her economy had weakened and she was deeply in debt. But there are also noble reasons why humans go to war. The united states civil war to liberate black Americans from slavery and to salvage a country and that is one of the major factor that has led to the prosperity of the united states of America. Humans also go to war to gain freedom from oppression and to stop human rights abuse this has been seen mostly in African countries through civil wars and uprisings against dictator’s and violent oppressors. In world war two, states went to war to stop Hitler who was responsible for mass killing and discrim ination in his country. The mass slaughter of innocent citizens pushed many people from all over the world to enlist into the war against the Nazi regime. Hitler’s mad regime had to be stopped at all cost. His declaration of war against France and Britain made him a threat to the people of the two nations . The USA justified it joining the gulf by stating it had geopolitical interest in the region and that the attack on sovereign Kuwait was unacceptable. In some cases justifications are vague allied interest tend to give the impression of an underling agenda. Extremist and terrorist groups criticize outside influence and blame it on the lack of prosperity and development in their own countries. Some have religious justification, they believe that certain groups of people are cursed because of diversity. War however is but one of many other ways to solve conflict. International sanctions is one method that has proven effective to countries and leaders who violate human rights and oppress there people. During the gulf war, the UN gave heavy sanctions that were carried out against Iraq for its invasion of Kuwait. Navy blockades were placed all around to enforce the blockade. Sanctions are one way of ensuring that co-operation since they stopped the country’s import and export suffocating its economy and starving her. Germany too suffered huge loss to such a point that had to ration out food due to a British blockade that stop any ship

Roy Bhaskars Theory of Critical Realism

Roy Bhaskars Theory of Critical Realism How to Change Reality: Story vs. Structure Debate between Rom Harre and Roy Bhaskar Roy Bhaskar (15 May 1944 19 November 2014) was a British philosopher, renowned as the initiator of the philosophical movement of Critical Realism. He was a World Scholar at the Institute of Education, University College London. Critical Realism (CR) is an integrative metatheory founded in the 1970s by Roy Bhaskar with the publication of seminal works in the philosophy of science and social science, such as A Realist Theory of Science, The Plausibility of Naturalism, and Scientific Realism and Human Emancipation. Bhaskars consideration of the philosophies of science and social science resulted in the development of Critical Realism. The term Critical Realism was not initially used by Bhaskar. The philosophy began life as what Bhaskar called Transcendental Realism in A Realist Theory of Science (1975), which he extended into the social sciences as Critical Naturalism in The Possibility of Naturalism (1978). The term Critical Realism is an elision of Transcendental Realism and Critical Naturalism, that has been subsequently accepted by Bhaskar after being proposed by others, partly because of its appropriate connotations; Critical Realism shares certain dimensions with German Critical Theory. In this essay Roy Bhaskar distinguish post modernism, social constructionism, Critical Realism and Dialectical Critical Realism. He has discussed Rom and Charlies point of view on Social Constructionism and Critical Realism in a dialectical context. The first thing Bhaskar discussed, is how Rom and Charlie defended post modernization and social constructionism. Further, Bhaskar gave a dialectical context on Roms work, stating that his all works ends in some kind of reductionism, but before giving dialect on Roms point. Bhaskar gives a prolonged explanation to postmodernists saying that reality is a social construct. Bhaskar started elucidating postmodernism. According to Bhaskar, Reality is a construct of discourse, the text, the conversation, or if you like, people or even power relations. Bhaskar further criticized Roms dual aspect philosophy of social reality. In which he stated how Rom gives two different statements in different modes. According to Bhaskar, when Rom is in Vygotskian mode he says that social reality is a construct of conversation. That is because Roms ideas are closest as to Lev Vygotsky. Bhaskar further added that when Rom is in humanist mode, he says it is a construct of people. Both postmodernist and Rom a greed that social reality is conceptual, to which Bhaskar also agreed and proclaimed further that is it not exhaustive of anything, whether its people, powerful particulars, discourse or text. According to Bhaskar, interesting thing about dialectical critical realism is that it takes the dialectic a stage further. Bhaskars dialectical critical realism rejects any sort of reductionism. He asserted that there is no equation between social and the conceptual or social and the humans. He then gave prolonged description about conceptual moment in human life. He then discussed the connection to human freedom and they have a dialectical universalisabilty of forming a judgement. According to Bhaskar, humans have a vision of good society in which the free development of one is the condition for free development of all, by this statement free development (- -), he is asserting that human wants a classless society, the free development of each, the individual liberty and freedom to work of each individual allows for the building of a better society. He further asserted that being humans, we are more concerned about the factors that affects our freedom and we should get rid of those factors such as Nazism (The ideology and practice of the Nazis, especially the policy of racist nationalism, national expansion, and state control of the economy), bureaucracy and capitalism. He said that we should rescue our situation by considering our being and existence in a more serious manner and it is because we want to save the situation and have to take ontological (nature of being, becoming, existence, or reality, as well as the basic categories of being and their relations) question significantly of whether structures, whether unconscious or social, are real. Bhaskar describes from a critical realist standpoint that how postmodernist deny existence of direct object to being. Bhaskar asserted that postmodernist normally says that they are not denying that things exist but they merely assert and says that they cant say anything about these things. But Critical Realism has shown philosophical position, or scientific position, or social position, all require a certain general shape of the world. He added that if we are restricted human knowledge to that which can be perceived by the senses, we will believe that social forms and social structures are immutable but if we are like Habermas (German sociologist and philosopher in the tradition of critical theory and pragmatism.) in his account of nature that we will set up false resistance between nature and society. Bhaskar asserted nature is a very special thing, which is not governed by laws, mechanism or structures and he agreed with Roms words on nature that we are free to reinvent it very mo rning.Bhaskar added that Rom and Charles are not postmodernist; they do not believe reality, as such, is a social construct. But in their Social Constructivism , their views on social existence reduces to conversation or people. They have given example that one thing can be dependent on multiple factors i.e. Does the food depend just on cook? No. It depends on various factors like utensils, ingredients, resources that he/she is given by the authorities, to which Bhaskar added that the cook must have made more tastier food if there would have been more budget. Here, Bhaskar wanted to prove a point that we are constrained by various factor and we can do better without constraints. Bhaskar then dialect Rom and Charles idea of reinventing society. He criticized that why Rom and Charles do not reinvent a better kind of society if its so easy? He then further explained with an example of Oxford College, that how fellows can decide how much wine they can drink and how much to store for the next year. By this he means how fellows can change rules time to time. But then an Oxford college is subject to government finance, if privately endowed, to stock market fluctuations. By this example Bhaskar describes how things can be controlled using constraints and how things would act as a very powerful constraint. Bhaskar further explains social structure and causal powers. He explains how agent, factor or vehicle, anything that influences the course of events in some way, is the criteria for causality. He added the people are very special but what people can do in a particular social context must be examined scientifically. He says we should accept the constraining structures if we want human freedom and we should not deny it. To this, Bhaskar dialect Roms statement that social structures cannot be reproduced except by human activity. He further asserted what Rom has said is a fundamental principal and is common to both his(Bhaskars) transformational model of social activity and Giddens theory of structuration. But there is an important difference between the two models in morality of which cannot be equated, which Maggie Archer in particular has pointed out. Bhaskar, regarding his transformational model asserts how we, humans are shackled of doing anything new and are beset by the preexistin g structures, that restrain us. He asserted that fundamental Aristotelian model of society is correct. Efficient causality presupposes material causality; it presupposes a pre-existing material cause. And how we are heavily burdened by cruel presence of the past in this social world. He then talks about the one which validates Rom and Charless model, is, the birth of a baby, coming out of the womb, but that too, pre-existing life in the womb and out of the womb as well, pre-exiting thing are ready, fixed, pre-given. Bhaskars statement that at any moment of time we are heavily constrained by preexisting structures is a right theory From Bhaskars point of view, Charles account of relationship between people and organism lacks the concept of emergence. He stated, people are organism, but there is one thing that differentiate people from being an organism only, emergent powers. In Bhaskars word People are organism, but they are organism with emergent powers. He added that our society too, have emergent powers of human behavior to understand the society better but then everything eventually ends up with his former notion, everything is pre-existing human behavior. In this para, Bhaskar explains how humans are emergent from the animal world and human power are the ingredients in the animal world, thats what make us human, thats why we are humans. Bhaskar describes that there is a plausibility of good society, we have to strive and fight for making one. Bhaskar concluded that they might come to agree upon in terms of substantive proposals. But Rom and Charlie thinks that we have already achieved social construct but they do not know how we did it. Whereas Bhaskar thinks that there is a lot more hard work to do. And it is something humanity may or may not obtain contingently. But it is there as a task and moral imperative.

Comapring George Orwells 1984 and Aldous Huxleys Brave New World Essa

Comapring George Orwell's 1984 and Aldous Huxley's Brave New World   Ã‚  Ã‚  Ã‚  Ã‚  Imagine a world in which people are produced in factories, a world lost of all freedom and individuality, a world where people are exiled or â€Å"disappear'; for breaking the mold. Both 1984 by George Orwell and Aldous Huxley's Brave New World are startling depictions of such a society. Although these novels are of fictional worlds, control of the future may be subtly evolving and becoming far worse than Huxley or Orwell could ever have imagined. Each society destroys the freedom of the individual through various controlling methods such as the denial of language and literature, a caste system and conditioning.   Ã‚  Ã‚  Ã‚  Ã‚  One way in which each society controls is by limiting the language and literature of every citizen. In 1984, a language called Newspeak is devised in order to narrow all thought into one mode. There are three categories of Newspeak vocabulary: A, B and C. The A vocabulary consists of words used in everyday life to express simple thoughts. The B vocabulary includes words meant for political usage, forcing a particular mental state on the person using the vocabulary. Finally, the C vocabulary is based solely on technical and scientific words, constructed of only strict and rigid meanings. Individual thought is completely impossible because the constricted vocabulary is intended to include only principles of the Newspeak language. The vocabulary is constructed so that words of unorthodox meaning such as â€Å"individual freedom'; are eliminated all together. Newspeak is designed to douse the flame of thought and idea, while encouraging collective ideas. Over time, Newspeak destroys any variation of idea from the intention of the â€Å"Party’s';. Literature is also slowly altered so that the author’s original meaning is lost to the meaning of the Newspeak language. Newspeak translations seem to consume thoughts and memories much like a sponge absorbs water.   Ã‚  Ã‚  Ã‚  Ã‚  In the Brave New World, literature and art are taken away in order to destroy individuality and freedom of thought. For as Mustapha Mond says, â€Å"It isn’t only art that’s incompatible with happiness; it’s also science. Science is dangerous; we have to keep it most carefully chained and muzzled'; (Huxley 231). The Controller has made thinking impossible by taking away all science, art and religious b... ...ind-set associated with their castes. They are conditioned to dread being alone, for isolation creates introspection, which in turn fosters a sense of individualism. For example, this is expressed in a scene where Bernard takes Lenina out on a first date. He suggests they go for a walk and talk, but Lenina finds such an activity distasteful. She instead persuades Bernard to take her to the Semi-Demi Finals of the Women’s Heavyweight Wrestling Championships (Huxley 64). Soma tablets are also distributed in order to calm any hint of revolt or occurrence of thought. It is a drug taken to dull the senses of the urgency and desire for action. For as Lenina says, â€Å"Remember one cubic centimetere cures ten gloomy sentiments'; (Huxley 89).   Ã‚  Ã‚  Ã‚  Ã‚  Throughout 1984 and Brave New World, each method of control is intended to keep the individual from questioning their individuality. By limiting language and literature, creating social classes and conditioning, these societies are able to accomplish their goal. Yet, as long as humans continue to desire to acquire knowledge, this will never be allowed to happen. For it is upon the strengths of the individuals that our entire society is built.

Halting the wheels of hope Essay

The concept of governmental tyranny is often difficult to grasp to those living in more democratic nations, and media output and literature become key in growing to understand it’s implications. Serving to heighten this political perspective is â€Å"The Wheels of Freedom: Bicycles in China† by Fred Strebeigh, which describes China’s bicycle ban in 1989 and subsequent protests in Tiananmen Square, Beijing. The bicycle provided significant growth and freedom within Chinese culture, and Strebeigh endeavors to communicate this to readers. Illustrating this, he defends the will of the people to preserve their right to ride them in the face of government opposition, and the tragedy imposed by political oppression. Upon the bicycle’s introduction to the people of China in the early 20th century, many looked to it through eyes of bewilderment. A fascinating and not yet popularized machine, it was most commonly ridden by members of affluent societies. As it’s newness wore off, however, it slowly became available those of the more humble classes, and in place of the word â€Å"bicycle†, the term â€Å"foreign horse† found it’s use in the minds and mouths of the masses. Strebeigh includes that the term â€Å"foreign† communicated the people’s feelings of admiration for the bicycle while alluding to the fact that it was modern. The peasantry of China found themselves with the deepest sense of admiration for the â€Å"foreign horse†. To them, the thought of owning one brought to mind the ease it could bring to their everyday lives, as they often carried burdensome loads on their backs. Yet, the low supply and thus high cost of the bicycle made it’s acquisition impractical for them. In response to the desire, the government later began regulating higher production rates of the bicycle to readily supply them to the impoverished and raise morale. However, the term â€Å"foreign horse† was banned in light of it’s glorification of another nation’s ingenuity, highlighting the extremes of the Chinese government to exercise their sovereign of the people. In it’s place, the name â€Å"self-running cart†. This served to express the government sentiment that the people could have what they wanted, but only at it’somplete jurisdiction. The people tolerated the name change of their beloved bicycles, as the trade-off of name for it’s widespread distribution was easy enough, and many still used it’s original moniker in private. Following it’s popularization, the lives of many saw an enrichment in quality. The dignity of the people improved, as it granted them new freedoms and eased the stress of everyday tasks, al lowing for flourishing business and connectedness within communities. Perhaps stated best, Strebeigh wrote of it’s wide use, â€Å"Everywhere, cycles kept life rolling† (Strebeigh). In addition to heightening the commerce of societies, it introduced the occupation of bicycle repair, which Stebeigh revered as perhaps the â€Å"freest† job in China. In it’s praise, he wrote, â€Å"A hard worker needed only a street corner and a few tools. Before his eyes bikes would inevitably break down and, if he was skilled, clients would multiply. Bicycle repair seemed to offer an extension of what the bike itself offered and what so many Chinese sought: modest dignity, new choices, ample freedom. † (Strebeigh). Bike repair was a choice outside of the typical, and entirely pursued as an individual pleased. Sadly, it was the bicycles issuance of dignity, choices, and freedom that that ultimately inflicted threat upon the Chinese government. They understood that with bike ownership, the people were growing to a height of advantage. It was their supposition that, if the people continued in such a fashion, government control perhaps had the potential to become menial. To ensure that their ultimate authority was not being overlooked, a ban was placed on bicycles within China. News of this did not come amicably to the people, and their response was protest. It was Tianenmen Square in Bejing which saw the organization of a large-scale demonstration which rallied for government reform. It lasted weeks, and ended upon the mobilization of troops to the area. Their invasion was destructive and resulted in the loss of many lives as troops initiated the use of tanks and weaponry to control the people. In media coverage, it was not the bloodied bodies of victims that were aired on television screens in Chinese homes, but rather the depiction of bicycles which had been crushed by the military. Of it, Strebeigh writes, â€Å"They wanted to show crushed dignity, crushed humanity, crushed freedom–so much that the bicycle means in China. † (Strebeigh). This image was a wise devise of the government. They knew what the bicycle represented to the people, and knew that to show it destroyed would communicate their dominance and triumph. The concept of tyrannical rule and its implied bleakness are often incomprehensible, or altogether unrecognized by the people of more democratic countries given their many freedoms. With the words of Fred Strebeigh, however, perspective expands. The honor of an object as seemingly simple as a bicycle becomes worthy of defense, even dying for, and the tragedy of oppressive rule becomes very real. Works Cited

Medicine and Thesis Statement

Some people think old buildings should be destroyed and replaced with modern buildings. To what extent do you agree or disagree? Study foreign language at overseas is beneficial or not agree or disagree with extent? D? u hi? u trong d? bai: Only, the most important, some, all, necessary, many M? d? u: NP†¦. Brings the negative and positive that lead to wide discussion. Thesis statement: Example 1 Some people believe that it is acceptable for young children to undertake jobs that they are paid for, whereas others believe that this is wrong and should be illegal. This essay will discuss both sides of the issue.Example 2 At present, more and more young children are becoming involved in paid work. Whilst some people are of the opinion that this is an entirely acceptable practice, others believe that this is completely wrong and should be made illegal. Example 3 At present, more and more young children are becoming involved in paid work. Whilst some people are of the opinion that thi s is an entirely acceptable practice,  I believe  that this is completely wrong and should be made illegal. 2) Agreeing or Disagreeing Currently there is a trend towards the use of alternative forms of medicine.However, at best these methods are ineffective, and at worst they may be dangerous. To what extent do you agree or disagree with this statement? A thesis statement that  agrees with the opinion: Alternative medicine is not new. It is accepted that it pre-dates conventional medicine and it is still used by many people all over the world. However, I strongly believe that this form of medicine does not work and is possibly a danger to those using it. A thesis statement that  disagrees with the opinion: Alternative medicine is not new. It is accepted that it pre-dates onventional medicine and it is still used by many people all over the world. I am unconvinced that it is dangerous, and feel that both alternative and conventional medicine can be useful. A thesis statement that  partly agrees with the opinion: Alternative medicine is not new. It is accepted that it pre-dates conventional medicine and it is still used by many people all over the world. I agree that for certain conditions this type of medicine is ineffective and could even be dangerous, but for some illnesses it is a good alternative choice. Government investment in the arts, such as music and theatre, is a waste of money.Governments must invest this money in public services instead. To what extent do you agree with this statement? These days, the government spends a large part of its budget not only on public services, but also the arts. Although I agree that it is important to spend money on public services, I do not think spending on the arts is a waste of money. 3) Other Essays Problems and solutions: Overpopulation of urban areas has led to numerous problems. Identify one or two serious ones and suggest ways that governments and individuals can tackle these problems.Sample thesis in bold: Many countries of the world are currently experiencing problems caused by rapidly growing populations in urban areas. Both governments and individuals have a duty to find ways to overcome these problems. Causes and Effects: The percentage of overweight children in western society has increased by almost 20% in the last ten years. Discuss the causes and effects of this disturbing trend. Over the last ten years, Western societies have seen close to a 20% rise in the number of children who are overweight.This essay will discuss some reasons why this has occurred and examine the consequences of this worrying trend. Advantages and Disadvantages: In order to solve traffic problems, governments should tax private car owners heavily and use the money to improve public transportation. What are the advantages and disadvantages of such a solution? Traffic congestion in many cities around the world is severe. One possible solution to this problem is to impose heavy taxes on car driver s and use this money to make public transport better. This essay will discuss the benefits and drawbacks of such a measure.