Market Research Essay Example | Topics and Well Written Essays - 1000 words

Market Research - Essay Example The product being launched is that of a rival company to Microsoft, Apple; therefore the paper entails a detailed analysis of the major areas that can be utilized to overcome the market power of Microsoft and promote the sale of the new product. Marketing Research: Competing Company and Product SWOT Analysis for the Launch of a New Product When a company conducts a SWOT analysis, it does not mean that it is in a state of crisis, but this is only a measure designed to understand whether it is suitable or not. It is usually conducted in the wake of a company’s launch of new major projects and business undertaking the organization wishes to embark on (Cleland & Ireland, 2007). To launch a new product, the organization has to conduct a detailed analysis of its current position so as to determine the means with which the launching of the project can be addressed based on the findings. Microsoft Corporation (SWOT Analysis) Strengths First, Microsoft has the advantage of being popula r as the largest software company usually associated with software and hardware products that are highly innovative. This is displayed by the presence of more than 500 offices in 160 countries (Drucker, 2007). Secondly, the basic operating systems used globally are Windows 7, Vista and XP accompanied by suitable products such as Microsoft Word, Excel and Access among others. These offer the company a competitive advantage via the ease of integrating the products and setting of standard prizes for their standardized products (Hafner & Hibbert, 2001). Another major strength of Microsoft is the nature of rapid development of products and provision of timely updates as well as its strong, flexible and elevated quality of its staff. One of the other strengths of Microsoft PCs is the size. The design of its tablets and laptops makes them easier for portability and they are widely spread globally (Hafner & Hibbert, 2001). Weaknesses One major weakness of Microsoft is its failure to articul ate the growth of its products, thus being overtaken by competitors with respect to productions. Similarly, the products are usually sold with an assumption that the customer is running a Microsoft operating system (OS) for its compatibility which has resulted in declining sales of the OSs and server software (Hafner & Hibbert, 2001). In addition, employee exhaustion is evident owing to intense deadlines for products and their launching. As Drucker (2007) reports, Microsoft is characterized by recurrent restructuring, many rules and regulations with a domineering atmosphere that causes employee morale to reduce and sometimes loss of instrumental employees. This slows down the company’s innovative process. Microsoft has been dormant in the Internet space up to the time MSN was released although it still faces tough competition from Yahoo. With the increased consumer demand of the products, there has been limited human resource to deal with these needs in good time. Opportuniti es Microsoft has the opportunity of having access to cheaper international telecommunication and new markets since many people around the world are connected to the Internet (Drucker, 2007). With the demand for personal computers (PCs) and software components increasing worldwide, despite the market being flooded by attractive handheld devices, Microsoft can still produce more and increase their sales. Finally, Microsoft has

SUV Pricing for Environmental and Safety Essay Example | Topics and Well Written Essays - 750 words

SUV Pricing for Environmental and Safety - Essay Example Due to the cost as well as the safety aspect associated with SUV's the demand for these vehicles is slowing down. According to a study carried out by Cambridge Energy Research, the percentage of sales of sports utility vehicles dropped from 56 percent of all vehicles sold in 2004 to 53 percent in 2006 (Williamson, 2006). Safety Concerns: There is a misconception that SUV's are safer than car, however they are more dangerous and according to a government study, the occupant death rate for mid-sized SUV is 6% higher than the car and for large SUVs the death rate of occupants is 6% higher than mid sized cars or minivan (SUVs: Dangers on the road, n.d.). SUVs are not safe as these appear and the National Highway Traffic Safety Administration, the government agency, has described two characteristics of SUVs and other light trucks that can increase the fatalities: rollovers propensity and crash compatibility (SUVs: Escalating risks on the highways, n.d.). Rollover is a major safety concern in SUV's. The main reason are these vehicles are heavier and ride higher than regular cars and these factors particularly the later contributes propensity to roll over in accidents and similarly the recent study shows that SUVs on roads are greatly increasing the dangers for drivers and passengers in other cars (SUVs: Escalating risks on highways, n.d.). Environ... Actually the government regulations for SUVs are ambiguous and these vehicles are categorized with light truck where the average fuel economy achieved by these is only 20.7 mpg in compare to 27.5 mpg set for cars (Environmental double standards for sports utility vehicles, n.d.). California along with nine other states has demanded to raise the fuel economy standards for these vehicles so that the environmental pollution produced by these vehicles can be minimized (Baker, May, 2, 2006). California is the first state who has argued in favor of toughest regulation on air standards and fuel economy. A car having mileage of 27.5 mpg is likely to emit 54 tons of carbon dioxide from burning of gasoline over its life time as compare to 100 tons from a SUV that has a mileage of 14 mpg over its entire life (Environmental double standards for sports utility vehicles, n.d.). Carbon dioxide contributes is one among the green house gases and it traps heat in the atmosphere (Green House Emmission, 2007). Should SUVs priced higher or lower to reflect their environmental and safety aspect A) Yes: Let us say yes, SUVs should be priced to reflect their impact on environment and safety. As we have already seen these have severe impact on environment as well the safety on road of these vehicles is not only pose a danger to the driver and passengers of SUV itself but to other driver and passengers of other vehicles especially lighter cars. The rising greenhouse gases are expected to raise the temperature from 06 to2.5 degree in the next fifty years. According to an estimate around 2000 people have been saved if their vehicles would have been hit by heavy cars instead of SUVs (Environmental double standards for

Compare and Contrast the Speakers Essay Example for Free

Compare and Contrast the Speakers Essay The Road Not Taken and Stopping by Woods on a Snowy Evening are both very good poems. I feel The Road Not Taken is one that reminds me of myself. I will tell you how they differ but at the same time are so much alike. In The Road Not Taken he lets us know that he has to make a decision. In order to make that decision he looks as far as he can to see what road he wants to take. He talks about how the path he took may have been the better on for him. It had been the one less traveled on. In Stopping by Woods on a Snowy Evening he also has a decision to make. He is walking with his horse in the woods. There are no other people around on this snowy night. He stops in the woods to watch them feel up with the snow. Even his horse thinks this is a strange thing that he is doing. It’s cold and dark, plus he knows he has miles to go before he can get any sleep. Now both speakers have a conflict to handle. One has to decide which path he will take while the other has to decide if he will stop in his path. They both are on a path and they both have to get to the end of their path. In The Road Not Taken he makes is decision by taking the path less traveled. Stopping by Woods on a Snowy Evening know he has miles to go in order to sleep so he can’t stop now. As you can see we all have choices to make and paths to travel. There will be things that come in your way that will get you off track, but you have to make sure you get on the path till the end.

Relationship between the mind and the brain

Relationship between the mind and the brain For centuries, philosophers and scientist have been trying to solve the problem of the mind-body (brain). The most prolific of the minds has wandered sleeplessly, trying to solve the mind-brain problem, yet, the mysteries behind our skulls remain hidden. This paper is an attempt to address the causality problem of the mind and the brain. Firstly, an overview over the philosophical theories will be done. Subsequently, evaluation of certain scientific findings which may hold the answer will be carried out. Finally, the essay will end with a conclusion about these findings. Part of the problem is whether one, (the mind or the brain), could plausible exist given the existence of the other. If this is the case, how are they associated? Does a relationship exist or are they two distinct realms. Many philosophers and scientists have made an attempt to explain and resolve the mind-brain problem. Two major philosophical theories have been proposed as a solution; dualism and monism. Followers of the dualistic theory argue that there are two fundamental entities mind and brain. The mind and the brain functions separately, without interchange. Conversely, monistic advocates, instead, argue that there is only one reality and the mind and the brain are formed from, or reducible to, the same ultimate substance or principle of being. The former, however, is hard to contradict and/or support scientifically and therefore is not popular amongst scientists and psychologists (Valentine, 1992). However, in recent years, a third explanation, pluralism, has emerged. Plural ism is a mix of both monism and dualism. It argues that there is one fundamental reality but it may display different aspect of the reality. In order to evaluate whether a relationship exists between the mind and the brain in the first place, we need to know if what the mind is. One explanation of the concept of mind is (1) conscious experience and (2) the system or program that governs behaviour (Valentine, 1992, pp. 21). For the simplicity, we will consider consciousness as the definition of the mind. However, we need to first explain what consciousness is. In psychology, consciousness is defined as our relative awareness of ourselves and our environments. Additionally, it is subjective for an individual, has changeable intensity and we have a sense of ourselves and our consciousness (Passer Smith, 2007). Consciousness has been studied using modern tools such as fMRI or PET. These studies have showed activation in several brain areas for a stimulus that is normally associated with a certain brain area (Dehaene Naccache 2001; Haier et al., 1992). Global workspace theory suggests that the otherwise independent brain reg ions functions as network enabled by the consciousness (Baars, 2002; Baars, 1997). Additionally, observational studies have indicated that certain brain injuries (blindsight, visual agnosia) have resulted in the loss of aspects of consciousness (Goodale, 2000; Kentridge et al., 2004; Weiskrantz, 2002). If we then assume that the mind is conscious experience, does the mind control the brain or is the mind a result of neural activity? Libet, Gleason, Wright and Pearl (1983) found that neural activity precedes conscious experience of indenting to act (the so-called readiness potential, RP). In a replication of this study by Haggard and Eimer (1999), awareness of movement followed a later module of the RP, the lateralized readiness potential (LRP). LRP represents the neural activity over the motor cortex in the hemisphere that controls the opposite side of the body. Haggard and Eimer (1999) suggested that awareness of movement may arise from neural processes linked to the selection of a n action to follow a certain goal. Additionally, part of the medial frontal cortex has been identifies as being responsible for intentional actions. Conversely, Haggard Libet (2001) note that the delay of conscious experience to the actual experience itself may be due to the P-centre phenomenon (Morton et al., 1976 c.f. Haggard Libet, 2001)., which originally refers to that the perceived onset of a acoustic words delays its actual onset, and seems to be drawn by the centre of the word. It is argued that this can be equally applied to internal events as intentions might also be extended in time. Haggard Libet (2001, pp. 7), argue that the earliest stages of that process could perhaps precede the LRP onset. However, new findings on cellular memory may oppose the notion consciousness being located only in the brain. A Japanese research group showed that an amoeba learned the patterns of a series of shocks at regular intervals and accordingly changed its behaviour in anticipation of the next one to come. Remarkably, the memory stayed for hours, even then the shocks stopped. A single renewed shock after a silent period left the plasmodia expecting another to follow in the same rhythm it learned earlier (Saigusa, Tero, Nakagaki Kuramoto, 2008). Additionally, these amoebas could also negotiate mazes and solve simple puzzles (Nakagaki, Yamada, TÃ ³th, 2000). The implications of these studies could go so far that it could be argued that consciousness may arise from some cellular or sub-cellular level of organization rather than nerve circuitry. There have been cases where organ receivers have unexplainably inherited traits which were not there prior to the transplantations. Although these cases are arbitrary and vague and there may be several other plausible explanations, the stories are interesting and may lead to some serious scientific investigation at some point in the future. On the other hand, conscious experience alone can not account for the mind as a majority of our behaviour also occur unconsciously. Jaynes (1986) listed several things such as, size, brightness, etc. that is preserved by our nervous system under widely varying environmental changes of light, distance etc. Additionally, consciousness is not necessary for learning. Conditioning, for example, is often subtly induced by some stimuli without our awareness. In fact, being conscious during conditioning hinders the effect of it once we are aware of the eventuality (Razran, 1971 c.f. Jaynes, 1986). If we, instead, discuss the concept of mind in terms of a system or program that governs behaviour (Valentine, 1993, chapter 3, pp. 20), the mind can be attributed a totally different role. It is established that the frontal lobes has a major role in our personality. The prefrontal cortex has a superior role in the neuropsychological system. It has access to a vast amount of information that is sto red and is processing in the brain. Additionally, it is able to directly and indirectly control activation of the cerebral resources. In particular, the dorsolateral region of the prefrontal cortex has been identified as being responsible for coordination, psychological control and executive functions. The motor and sensory network is closely weaved together with the area, which enables it to have full access to information about the condition of the own body and the surrounding world as well as having the opportunity to integrate with the environment. It has also a close relationship to the orbital cortex, which is associated with our thoughts, decision-making and behaviour influenced by emotional and social values of situations as it has a high number of interconnections with the limbic system. Damage to the dorsolateral region is characterized by loss of the ability to take initiative, psychological independence and integrity. The patient becomes passive, impulsive and aimless. S he is not able to mobilize and orient attention or thoughts in an organized manner. However, as prefrontal cortex is highly complicated, it has been difficult to closely investigate exactly what sort of psychological work that bark area executes, which has made this part of the brain a riddle to be solved (Eriksson, 2001). Considering these facts and the fact that the dorsolateral cortex is highly situated in the hierarchy of the brain, it could be argued that the area is the place where the mind resides. In this sense, the mind is an extension and the superior of the brain. Evolutionary speaking, this would make sense. According to Paul MacLean, three distinct brains emerged successively in the course of evolution and co-inhabit the human skull. These are, in evolutionary-time order, reptile brain, limbic brain and the neo-cortex (Holden, 1979). These three parts do not operate independently of one another; rather, they have established numerous interconnections through which they influence another (Passer Smith, 2007). In a similar way, the mind might somehow evolved in parallel with the neo-cortex. Nevertheless, in brain surgeries on monkeys showed bluntness in all of aspects of their emotion. Myers (c.f. Eriksson, 2001) noted the animals loss of noises, facial expressions and, general, all forms of communication. The animal, generally, suffers from hyperactivity, mutism and behaves like an automat. However, the idea that the prefrontal cortex is the seat of the mind lacks any real scientific support or research as it would be very difficult to determine how it is possible as the mind is a non-physical substance. Yet, future minds, with the assistance of perhaps new and more advanced technology may find a way to tackle this issue. In sum, we have first used consciousness as the definition of the mind and tried to address the relationship of consciousness to the brain. Scientific evidence has supported the notion of brain activity causing consciousness. However, these studies have had some methodological issues which need to be dealt with. Additionally, we have established that consciousness alone may not account for the mind as many of our processes also occur outside awareness. Instead, we have identified the prefrontal cortex as the seat of the mind. However, this is hard to prove and explain at present time. In conclusion, the sort of a problem the mind and brain is makes it difficult to construe and study scientifically as it is hard to conduct decent experiments on. For now, science needs to mature further in order to answer whether a relationship exists between the mind and the brain along with the direction of the relationship.

2001: A Space Odyssey :: 2001

2001: A Space Odyssey      Ã‚  Ã‚  Ã‚  Ã‚   Three million B.C. The gunpowder for a smashing evolutionary hit was amassing for a long time, but the necessary spark came from an outside help, which soon set the whole world ablaze. From this heated inferno, came the most proficient species ever to grace the planet. And now man has to be prepared for what comes next. Arthur C. Clarke skillfully proves the point that 'truth is stranger than fiction' in his remarkable book - 2001: A Space Odyssey. He also carefully examines the point that in spite of their intelligence and curious mind, humans lack the capacity to be a complete species on their own. Without the assistance of concerned alien species humans would never had climbed the evolutionary ladder. Devoid of the outside help they wouldn't had escaped their self made prison, explored the enormity of the universe and known their place in it.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   If earth were a field and evolution a farmer then the leading and the healthiest crop in his field would be the human or homo sapiens. But this human race would never had flourished into an above average species without assistance from outer space friends. The aliens initialized the primary phase of the advancement process about three million years ago. They did this by means of a monolith, planted on earth on a fateful night. The monolith probed the ape-man's (Austrapethicas Erectus) mind, studied their reactions and finally evaluated their potential. By carefully conducted experiments the monolith altered the molecular makeup of the ape-man's brain making them smarter and providing them with the necessary skills needed to survive in the hostile world. The ape-man changed its shape and size evolving into a new and improved species. It was a slow, cumulative process, and at its end was man.   Therefore, without the assistance of helpful extra terres trial friends, ape-man would never had developed the dexterity to compete for life sustaining rations with rival species and would probably had suffered the same fate as the overgrown lizards. But evolutions success story has constructed tools that have become too hard for even him to handle.   Ã‚  Ã‚  Ã‚  Ã‚   After centuries of enhancement, humans were transformed into a leading species, but he gradually turned into a plant that wraps around another plant for support and survival needs.

Internet Security Essay -- Internet Privacy Security Web Essays

Internet Security Internet Security is the most important aspect of information technology. It has been years since computer has been invented and to keep the information confidential we have to safeguard this information. The importance of integrating security measures into systems development. Every business has their own security systems to reach their goals of information security. The computer world created security systems in order to reduce risk, maintain confidentiality, ensure the reliability of data resources, and compliance with national security laws and privacy policies and laws. SECURITY STANDARDS There are several types of standards when integrating security measures into new systems. Some companies developed their own application that has their own standards; others usually follow well-established national or international standards especially if the systems they developed are to be used by government agencies or contractors. Two major standards developed by the United States government and the other by the International Standard Organization. The U.S. used of the information security standard not only for businesses but also for our homeland security. Ever since the September 11 incident we have developed a tighter security for every branch of the government. The new standard is being used most especially for our military from the Internet worldwide and others has to follow. The most important one is the issuance of immigration visas. Our land, air and water transportation has been the first one to put this into action and intelligence officer’s tract criminal ’s activities through these measures. These are the Standards from the Orange Book: Trusted Computer System Evaluation Criteria (TSE... ...rmation security but not people security. Sometimes people’s value diminished because of business. We are so lucky to have live in the United States of America knowing that our security is the first priority of our government. Through the use of information security our government was able to tract down some of the most dangerous people in the world who were also involved in the September 11 incident. We are the world’s leader in the military and democracy. To live in a secure world is to live in peace! Reference: Management Information Systems, Third Edition Effy Oz, http://www.jeis.co.jp/ http://www.alw.nih.gov/Security/security-www.html http://www.alw.nih.gov/Security/security-prog.html http://www.alw.nih.gov/Security/security-groups.html/ http://www.sans.org/resources/glossary.php http://www.firewallguide.com/newsletter.htm.

Quantitative Research and Black Males Essay

On the run: Wanted men in a Philadelphia Ghetto. American Sociological Association, 74(3), 339-357. After reading the article, it was clear that it was written to give insight on what really happens in black neighborhoods and how daily lives are affected. Goffman’s (2009) purpose is to show that, â€Å"Although recent increases in imprisonment are concentrated in poor Black communities, we know little about how daily life within these neighborhoods is affected† (p. 39). Additionally, there are no research questions directly stated, but are implied throughout the article as to how exactly prejudice and racism towards the black communities can affect a black person’s life and to those around him. The major independent variable in the analysis is that over the years, young black males with little or no education have been imprisoned at least once in their life. The number of people being incarcerated keeps growing. The dependent variable ,or effect, of this cause is how being incarcerated even just once, can affect their daily lives in getting employment and always being on the run because of fear of being incarcerated again. The article did show theoretical frameworks as part of the literature review which focused on young uneducated black males. This article focused on the failure of young black men’s color, on how they could get arrested just by being seen as a black male. Other research and/or studies would focus on the â€Å"ghetto,† not just as a black male ghetto, but possibly people from other origins who live in ghettos such as Latino gang members. Goffman (2009) focuses only on black male gender theory. Both quantitative and qualitative research methods were used in the article. For quantitative methods, a percentage of black males being imprisoned were shown. As evidence, Pettit and Western (2004) stated, â€Å"30 percent of those with only high school diplomas have been to prison, and 60 percent of those who did not finish high school have prison records by their mid-30s,† (p. 39). Wildeman (2009) also stated, â€Å"One in four Black children born in 1990 had a father imprisoned,† (p. 339). For the qualitative method, Goffman (2009) used descriptive events and places that she was actually involved and observed in. The research design made the article more understanding and interesting by giving us a clear picture of how pe rcent numbers grew for black males being incarcerated and how the outcome of it affected their daily lives. In order to obtain information for the article, Goffman (2009) would actually spend time hanging out with young male men who had a record of being incarcerated and living in a bad neighborhood where cop surveillance had increased. Goffman (2009) would be, â€Å"spending most of my waking hours hanging out on Chuck’s back porch steps, or along the alley way between his block and Mike’s block,† and â€Å"for the next four years I spent two and six days a week on 6th street and roughly one day a week visiting members of the group in jail and prison,† (p. 42). The data collection Goffman (2009) obtained consisted of observations and actually taking field notes with the young men’s consent, although she would not directly ask questions. Goffman (2009) used quotes of what people would say by, â€Å"typing it down directly onto a laptop or by using a cell phone text message,† (p. 342). She also interviewed lawyers, police officers, probation officer s and a judge to get more research information for the article. Goffman (2009) analyzed the data she obtained by observing actual events that went on in Black communities and placing them in the article very descriptively. They were systematically described by the events being in order and giving readers a clear view of imagining what exactly was happening. As a result of all the evidence put together, Goffman (2009) found out that because black males had been incarcerated they were the main target of being incarcerated again because of their color, due to this fact they live in fear of going back to jail and are always on the run. They cannot keep a decent life and those around them such as family, friends, and girlfriends use the fact that they can be incarcerated again to their advantage to get money, keep them â€Å"in check†, and to get payback if they’ve been done wrong by them. Goffman (2009) also stated that, â€Å"Young men also turn their wanted status into a resource by using it to account for shortcomings or failures that may have occurred anyway,† (p. 354). These findings are accurately and adequately described so that readers can evaluate the claims and have a good picture of how their lives are affected. The research findings matter to me in a sense that I now have a much broader understanding on what black males go through in the type of neighborhoods that they live in. I was able to see how prejudice and racism also play a big role in young black male men being the target of being incarcerated. The issue in American society that may have shaped this article and research is racism because due to a male’s color they are automatically suspected of doing something wrong and whether or not they’ve done something wrong at the time they are taken to jail. Very much creditability should be given to the research and findings of this article because it helps us see the side of the story we did not know about. The research is solid and very useful because it helps us understand how and why young male black men live in fear and can’t lead a normal life without actually being caught by authorities. Goffman’s (2009) article helps provide a new outlook on how lives are in fact affected in Black neighborhoods.